Increasing Use and Popularity of Social Media tools

         Increasing Use and Popularity of Social Media tools

The popularity of social networking sites has rapidly increased over the past few years.

Social networks provide many kinds of services and benefits to its users like helping them to connect 

with new people, share opinions with likeminded people, and stay in touch with old friends and colleagues.

 and thus it is getting popularized each day.   

One of the major reasons for the expansion of the use of this new age media is that it is completely free and

 anyone can use it from any corner of the world to express themselves in a better way. Not only on the individuals but the

 use of social media is common among all the people including corporates and politicians. 

All the major corporates are using social media tools for their marketing and promotions.

 Since the social media audience is more engaging than any other medium it provides brand

s to get leads easier than ever.  The internet has opened up communications across the boundaries of the world. And, 

social networking has helped people to expand their network, add friends, enhance their careers, make connections, 

recruit employees,

 and find people with scarce skills that summarize the reason for their popularity.

Not only in corporates but another major area where social media impacted a lot is also politics

The use of social media in politics including Twitter, Facebook, and YouTube has dramatically 

changed the way campaigns are run and how individuals interact with their elected officials.

The prevalence of social media in politics has made elected officials and candidates more accountable and accessible to voters. 

And the ability to publish content and broadcast it to millions of people instantaneously allows

 campaigns to carefully manage their candidates’ images based on rich sets of analytics in real-time and at almost no cost.

Social media tools including Facebook, Twitter, and YouTube allow politicians to speak directly to voters without spending a dime.

 Using social media allows politicians to circumvent the traditional method of reaching voters through paid advertising or earned media.

In addition to the impact that social media has for campaigns in the traditional sense of expanding the reach of their message

 to more voters and often younger voters. Social media activities can be either used to predict the outcome of elections. 

However, many companies have attempted to use the data which is available from social media sites such as Facebook, Twitter

, Google Plus and other platforms to predict election outcomes. It is assumed that people visit these social media platforms with

 their ideas and thoughts regarding their political leaders during the election periods. While through careful content and structural 

network analysis these platforms will provide similar results to traditional election polling.

Hence, social media has emerged as an essential tool of communication and has created new ways

 of political mobilizing and encourage social media users in political activities ranging from joining their

 political groups by tweeting, status update, expressing supports through blogs and videos on Youtube.

Political campaigning has become a major focus in the growing field of social media studies. Researchers

across the globe analyze political online communication. This analysis aims to identify how the political

   

Social media is a big and most popular platfrom to express the veiws now-a-days.It not only provide medium to express but also help in spreading to thousands of veiwers.Talking about its popularity it was not that much popular before smartphones.It get started in early 20’s with first social media site “MySpace”.It reach its million active user milestone in 2004.Talking about social would be incomplete without Facebook.It comes out as most popular social media site since ages.Many industries try to overcome the facebook but they fail to establsih themselves in front of such apowerful pillar.Facebbok offers facilties like chatting,finding friends,sharing pics,documents,songs etc.Also it provide facility of vedio calling and voice calling with its updation.Also it provide facility of posts and let us able to see posts and uploads of others.It has around 2.4 biilion users and many more.Other platfroms are Youtube and Whatsapp with more than one billion users each.Tik-Tok started in september,2016 and by 2018 mid it had already reached half-a-billion users.Social media platforms that survived the last decades are just because what they offer to users.For example,Twitter does not allow user to upload images,vedios in the begning.But after 2011 it is possible and today half of the content on twitter is vedios and images only.

Facebook is dominanting the most till now Youtube,WeChat,Instagram followed next and then comed Tubkur,TikTok . On an average one in three peaople in the world is active user on social media.It has change the way we use to look the world.It has made it compact,easy to use,we find partner here,access information from the news

   

Talking about the users who use these sites are majority in younsters and public figure.For some sites like Instagram.Snapchat there can be seen huge diffrence of percentage according to age.The recent statistics shows that 73%people under 25 uses these apps wheras only 3% of people above 65 uses it.

The diffrence of users are also on the basis of gender.For example women are more likely to use Pinterest as compare to men which is almost double and for Reddit is is oppossite.If todays youngster keep on using social media even as an adult too with same intrest then time is not far when proption of youngsters and adult as user of social media will become equal.It is evident too that with time this gape is decreasing in a rapid speed. But now everyone is coming to these sites either they are parents or grandparents because more than trend it is now becoming need as people are able to find relatives who are otherwise far to reach and also from thse sites one can gain news of whole world.So now it is not just waste of time or timepass.But it aslo depend on person who is using it and its a responsibilty of each and everyone to potray good example publicaaly by not saying ill to anyone because it will not only hurt that person but also considered to be crime to harras anyone mentally.so one should act in a sensible way while handling social media and should know the real meaning of “Right to speech” and should not misuse of it.In 2018 the number of people using social media was around 2.8 billion which is projected to increase to almost 3.1 billion in 2021.

 

 

By Social media use in politics we mean that how to make use of online social media platforms in political processes and activities. Social media platforms encompass websites such as Facebook, YouTube, WeChat, Instagram, QQ, QZone, Weibo, Twitter, Tumblr, Reddit, Baidu Tieba, LinkedIn, LINE, Snapchat, Pinterest, Viber, and VK.Political processes and activities include all activities that is part of the governance of a country or area. This includes political organization, global politics, political corruption, political parties, and political values.The internet has created channels of communication that play a key role in circulating news, and social media has the power to change not just the message, but the dynamics of political corruption, values, and the dynamics of conflict in politics.Through the use of social media in election processes, global conflict, and extreme politics, diplomacy both in the United States and around the world has become less private and susceptive to the public perception.Before elections they make use of these social sites to advertise thier good work as they also know that social media has maximum veiwers and there is no better place than this to attract people and maximize their votes.Not only this but they have their official accounts on these sites throught which they spraed their messages and updates of important events and also get public reveiw and reaction on these. When they need to put any pre or special annoucement they make use of these sites only.The biggest example of this is our Honourable Prime Minister Mr. Narendra Modi,he is active user on Twitter.He almost post daily specail mssages,quotes and updates of events,pictures on it.On the other hand news channesls and reposter make use of their accounts to promote or demolish and political party or personality.Many cold wars and comments are also very common between members of diffrent political parties on these sites.

 

 Social media is playing significant role in coporate world too.Social media is increasingly proving to be a game changer.It is all about connections and people. It has completely altered the nature of interactions in the corporate world.Now one can initiate a conversation with say the head of a company - people who were previously inaccessible.Social media provides numerous opportunities for job shifts. The biggest example of these are Linkedin,hackerath etc.Social media websites also enable professionals looking for jobs connect with potential recruiters. .One can connect directly to HR staff, inquiring about current job opportunities and requirements via linkedin and more. Social media makes it immensely easy to connect with the right people in an instant Specialised applications on social media allow employees to give feedback about the organisation they work at. Job aspirants can read these reviews to better understand the company, its culture and what the potential pros and cons of working there are.Social media allows to direct documents such as your covering letter, CV and profile to a specific person, rather than sending it to the organisation in general and then praying that it reaches the hands of the relevant person.The chances that a physical copy of your CV will reach the correct person and land you a job are slim. The page could well languish unnoticed on someone's desk or be filed away and forgotten. When you send an email, it could land up in junk mail. With a social media platform, both these eventualities are avoided.Even if one is not looking for jobs, social media can be a great for networking like for reaching various alumni of the same institute who all highly respected professionals and usually unapproachable. They can guide regarding career moves as well as can give meinsights and information about the industry.Social networks can also help you keep in touch with former bosses, peers and colleagues. Given the amount of job-hopping and movement these days - both across organisations, industries and geographies - it is extremely easy to lose contact with individuals. Official email addresses and phone numbers are constantly changing. Social media is one avenue which remains constant. Thus it is very powerful tool in each aspect.